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McIntyre Knits is making Merino Cool - Broadsheet

Thanks for the great write up Broadsheet.  Published by Kirsty Sier Merino wool is soft, warm, durable, and more affordable than cashmere. Plus, it’s far more sustainable and eco-friendly than polyester. With his label McIntyre Knits, Melbourne's Ned Scholfield wants Australians to rethink the material. He, for one, associates the classic merino wool sweater with his grandparent's closet, and started the label to banish any musty associations shared by some his age: he wants to make merino cool. The former global head of sales for Crumpler says his label focuses on slimming designs in on-trend colours –  perfect for its 25- to 45-year-old target market. “I grew up on a merino sheep farm in western Victoria and, after working in the...

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PR Coverage - Fairfax media

Thanks to Fairfax media's Wendy Gould for the in depth article on McIntyre. We are so excited to be featured across multiple papers in Fairfaxes portfolio. You can read the full article here  

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PR coverage - The Australian

Thanks to Fashion Editor Gylnis Traill-Nash for the nice article on McIntyre in the Australian on the 14th February. Great coverage like this helps us spread the word and promote the benefits of the wool fibre to a new audience!  You can read the whole article here   

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  • Tags: PR